Listing your products with Major shopping-oriented search engines can be a great way to attract new customers. Many shopping search engines are free, but some require a fee and come with varying levels of control and interaction with your products and with customers that buy through the shopping engine.

Take advantage of some of these portals, your company /ecommerce website may have to mark down its products to compete with the similar discounted items on the site. Alternatively, these services can be good way to sell excess stock at a lower price.

Google, Yahoo! and Bing all have their own shopping search engines that you can register your products with. They vary from being free to flexible fee-structures, depending on items sold. If just starting out, you may want to focus on a free option. You may also want to focus on a search engine that you don’t get a tremendous amount of traffic, to help build awareness of your brand with a new group of potential customers.